Thursday, October 22, 2009

Nice One, Microsoft

Microsoft opened their first Apple Store today. Wait, no. What I mean to say is that Microsoft opened their first Microsoft Store. That's the ticket. And it's very unique. I can't even imagine where they got the idea for the layout, decor, uniforms or grand opening welcome line. I also can't fathom where they got their inspiration for opening a boutique-style retail store in the first place.

Hey, Redmond? Need a new tagline? How about?

If it's blatant, it's Microsoft.

or, maybe

We do shameless better.

I think either of those would work well, and both would be accurate and honest. Although, in Microsoft's defense, Apple grand openings never have guys in suits at the end of the welcome line golf clapping. That's original.





8 comments:

Ark Man said...

Jeff,

Relax. Seriously. I've never understood the obsession some seem to show from this side of the fence (Apple) against Microsoft. I continue to enjoy being a developer on BOTH platforms - each has superior technologies that the other doesn't have. It's OK; there's room for EVERYBODY. (Having said that, I very much enjoyed your Beginning iPhone 3 Development book. Seriously...) Thanks!

Jeff LaMarche said...

Ark Man:

What makes you think I'm not relaxed?

It's not an obsession, I just find it sad what Microsoft has become. There was a day when they at least pretended to have their own ideas.

I spent years developing for both platforms. My first development job was doing Windows-only stuff. But I'm much happier (and relaxed) now.

I just think it would make my platform of choice better if Microsoft, their chief competitor in the OS space, hadn't become such a mockery.

And please try to tell me with a straight face that if Apple copied as blatantly as this, something that Microsoft did first, that it wouldn't be remarked up on by Scoble and the other Microsoft apologists. If Apple came out with the Apple Surface, which was a touch-screen table computer, for example? C'mon.

Geeks are not going to stop being interested in what the tech companies do, and personally, I'm never going to stop pointing out when either Microsoft or Apple does something that I think is ill-advise. It's just that Microsoft tends to do it a lot more.

K. A. Barber said...

Good or Bad these stores wont last. Not while I can get a wide array of Microsoft products at Best Buy and Walmart. The type of people that buy and like Macs also like the idea of a store front full of Apple stuff.

Yes M$ copies. This is the thing they do best. It is what large companies do because they perceive innovation to be high risk endeavors.

Rob said...

Sounded like an audio representation of the average users registry.

Chris Yunker said...

Not that I'm an apologist for Microsoft, but they did open a store in SF in 1999; two years before Apple opened theirs.

http://technologizer.com/2009/10/20/1999-microsoft-store-vs-2009-microsoft-store/

Philippe said...

seems to be more employee than costumers... The store looks great! I would be curious to see what the outside looks like... I'm with K. A. Barber on that one... why go to a Microsoft store when you can get their keyboards(or anything else from just any store)? And since most people(not business) get their software in OEM version, their is just no real need(or want) to buy not OEM version... I think microsoft is doing great things but the sad thing is that most of their "innovations" are simply "borrowed" from more "underground"(or not so underground...) project and they present them like if they were at the source of the idea... pathetic... But seriously... I would not want my mother on a unix workstation....

virtualadrian said...

This makes me want to vomit. I hope that crashes as hard as the Zune on leap year...

rwenderlich said...

Lol... these marketing videos from Microsoft are hilarious. Have you guys seen the "Windows 7 Launch Party" video?